Buy This Book: Studies in Advertising and Consumption (Communication & Media) Book

Buy This Book is an outstanding collection of new writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising and examine changes in consumer imagery and identity. Individual articles consider the development of mass consumption in Britain and America since 1945; the consumer as an imaginary subject of advertisers; Benetton's innovative and disturbing advertising campaigns; advertising's use of nostalgia to sell products, the marketing of Latino culture in the US; safe sex and pleasure in condom advertising; power dressing; negative advertising in American election campaigns, and how images of adultery have been used to sell cars. Buy This Book is an important addition to the study of advertising and consumption and will be an invaluable resource for researchers, teachers and students.Read More