Buyer Behaviour: Understanding Consumer Psychology and Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Buyer Behaviour: Understanding Consumer Psychology and Marketing Book

Buyer Behaviour : Paperback : Oxford University Press Southern Africa : 9780195764444 : 0195764447 : 06 Jun 2011 : This new edition of the consumer psychology/customer behaviour title focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services.Read More

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  • Product Description

    This new edition of the consumer psychology/customer behaviour title focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services. South African case studies illustrate and work through the challenges within the country's multi-cultural environment. It is written by a revised author team, taking cognisance of the changes in the South African market-place

  • 0195764447
  • 9780195764444
  • Flip. du Plessis, Deon. Rousseau
  • 7 February 2008
  • OUP Southern Africa
  • Paperback (Book)
  • 464
  • 4
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