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Buyer Behaviour: Understanding Consumer Psychology and Marketing Book
* Excludes Voucher Code Discount Also available Used from £32.20
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Product Description
This new edition of the consumer psychology/customer behaviour title focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services. South African case studies illustrate and work through the challenges within the country's multi-cultural environment. It is written by a revised author team, taking cognisance of the changes in the South African market-place
- 0195764447
- 9780195764444
- Flip. du Plessis, Deon. Rousseau
- 7 February 2008
- OUP Southern Africa
- Paperback (Book)
- 464
- 4
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