An inspiring resource for design students, professionals, or anyone else who could benefitfrom a fuller appreciation of the design process, By Design vividly shows how design affectsour most significant human activities. A network of engrossing stories illuminate the processas it applies to architecture, industrial design, interior design, fashion design, graphicdesign, and the design of business and social situations. It is the perfect accompaniment toa broad area of foundation courses for designers-in-training. This new edition of the popularclassic features updated examples of timeless ideas, illustrated in full color. A concludingchapter discusses what has, and has not, changed since the first edition, examiningdesign responses to radical technological development and shifting
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