CEO-Speak: The Language of Corporate Leadership Book + PRICE WATCH * Amazon pricing is not included in price watch

CEO-Speak: The Language of Corporate Leadership Book

Explores the metaphors and persuasive strategies used by corporate leaders at Enron Microsoft AOL-TimeWarner General Electric IBM Nortel Canadian National Railways Andersen Disney and Alcan-Pechiney-Alusuisse. This book presents an introduction to the fundamental controversies and ambiguities in corporate accountability.Read More

from£36.43 | RRP: £29.99
* Excludes Voucher Code Discount Also available Used from £4.68
  • Blackwell

    Through a rhetorical analysis of the speeches and letters of chief executive officers from Bill Gates to Jack Welch, annual reports to shareholders, press releases, and company newsletters and Websites, Joel Amernic and Russell Craig show that...

  • 0773530371
  • 9780773530379
  • Joel Amernic
  • 25 May 2006
  • McGill-Queen's University Press
  • Hardcover (Book)
  • 243
  • annotated edition
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