CIM Coursebook 04/05 Strategic Marketing Decisions Book + PRICE WATCH * Amazon pricing is not included in price watch

CIM Coursebook 04/05 Strategic Marketing Decisions Book

This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.Read More

from£26.98 | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £118.57
  • 0750662808
  • 9780750662802
  • Isobel Doole, Robin Lowe
  • 6 September 2004
  • A Butterworth-Heinemann Title
  • Paperback (Book)
  • 304
  • illustrated edition
  • Illustrated
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