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CRM Unplugged: Releasing CRM's Strategic Value Book
Building and maintaining a customer centered enterprise cost effectively is a hot topic and key business issue. This book shows you how to derive return from investment. It answers the question: What is the real benefit of customer ERP? By knowing this answer corporations can avoid being disappointed with their implementation.Read More
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Blackwell
CRM Unplugged offers a variety of lessons learned from real-world companies that have implemented CRM. Since most investments in technology are costly, the dos and don'ts addressed in these cases help the reader identify the high-impact areas of...
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Pickabook
Philip Bligh, Douglas Turk
- 0471483044
- 9780471483045
- Philip Bligh, Douglas Turk
- 28 May 2004
- John Wiley & Sons
- Hardcover (Book)
- 224
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