CRM in Real Time : Empowering Customer Relationships Book + PRICE WATCH * Amazon pricing is not included in price watch

CRM in Real Time : Empowering Customer Relationships Book

Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and...Read More

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  • Product Description

    This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenberg s 20+ years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for executives who need to get quickly up-to-speed on CRM, the book covers a full range of critical issues including integration challenges and security concerns, and illuminates CRM s key role in the 24/7/365 real-time business revolution. CRM in Real Time is an essential guide for any organization seeking to maximize customer relationships, coordinate customer-facing functions, and leverage the power of the Internet as business goes real time.

  • 0910965803
  • 9780910965804
  • Barton J. Goldenberg
  • 1 July 2008
  • CYBERAGE BOOKS
  • Paperback (Book)
  • 384
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