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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish Book
Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0275964701
- 9780275964702
- Mary Anne Moffitt
- 30 January 1999
- Greenwood Press
- Paperback (Book)
- 224
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