Car: A Drama of the American Workplace Book + PRICE WATCH * Amazon pricing is not included in price watch

Car: A Drama of the American Workplace Book

A whole book dedicated to the manufacture of a single model of car--and not even a sexy model, such as a Lamborghini or a Rolls Royce, but a Ford Taurus! How interesting could that be? In the hands of talented Mary Walton, it is very interesting indeed. Walton spent more than two years inside the belly of the giant Ford Motor Company researching the manufacture of the 1996 Taurus, and her account makes for surprisingly entertaining reading. Walton, who has written extensively about management theory, brings a perceptive eye and a breezy style to her critique of the automobile industry. In addition to the redesign of Ford's popular model, Walton also examines the sometimes volatile relations between the company's engineering staff and its designers, criticizes Ford's hierarchical management structure, and questions the astounding number of upper-level executives recruited from the military and their resulting martial management style. The private lives of Ford employees likewise do not escape Walton's critical eye. Twelve-hour days are common among Ford engineers, but the toll on their personal lives is high. So critical is Mary Walton of Ford's management practices that, upon seeing an early draft of Car, Ford revoked Walton's access to its top executives. For a book that provides both solid entertainment and an in-depth analysis of the auto industry, Car is the top of the line.Read More

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  • Product Description

    [Tom] Breault . . . came up with a system to guide [top engineer Lew Veraldi] through dense material. When Breault presented a report, he would highlight both his copy and Veraldi's. . . . Eventually, Veraldi realized something was odd. 'Am I the only one in the room with a highlighted copy?' he asked suspiciously. 'Why? Am I the only one who can't follow this?' Breault thought quickly. 'No, sir,' he answered. 'It's because you're the only vice president in the room.'

    An astonishing journey into the belly of our most important industry, a portrait of the energy and ingenuity of America at work. Their job, as the wife of the chief engineer put it, was to repaint the Mona Lisa. Faced with redesigning the Taurus, America's best-selling car and the flagship of its fleet, Ford Motor Company assembles 700 designers, engineers, planners, and bean-counters under a tough manager who set out to retake ground lost to the Japanese. On their shoulders rest the reputation and the profits of Ford, not to mention an investment of about 3 billion dollars. A cross between The Reckoning and The Dilbert Principle, this biting, insightful, and often funny account by a seasoned journalist follows the 1996 Taurus from its conception as a clay model in Detroit to its birth in an Atlanta assembly plant to its public debut in a New Jersey dealership. Mary Walton all but lived with the team for two years in a damp Dearborn basement, and she chronicles firsthand the clashes of designers and engineers over shapes, of marketers and accountants over costs, of product guys in Detroit and manufacturing guys in Atlanta as the new machine takes shape on the assembly line. And all of them, all of the time, are looking over their shoulders at the Japanese competition. The Taurus is a single product, but it contains thousands of parts, and just as many stories. Walton has woven these together brilliantly into a book that reveals the tension, the passions, and the pride that fuel the race to #1.

  • 0393040801
  • 9780393040807
  • Mary Walton
  • 20 August 1997
  • WW Norton & Co
  • Hardcover (Book)
  • 360
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