Carried Away: the Invention of Modern Shopping Book + PRICE WATCH * Amazon pricing is not included in price watch

Carried Away: the Invention of Modern Shopping Book

Rachel Bowlby is a professorial shopper. Her previous books have included Shopping with Freud and Just Looking; Carried Away, her latest eagle-eyed foray into the consumerist abyss, acts as something of a catchall. Opening with the spectral image of IKEA shoppers frozen in purgatorial queues when the tills break down, she traces the rise and rise of the supermarket, principally in the United States, Britain and France. From 19th-century arcades via department store grandeur to supermarket ubiquity, Bowlby delves into the bargain bin of antiquated retail manuals to entertainingly illustrate the development of mass retailing alongside the development of popular psychology. They contain achingly purple prose: recommending rest areas, one 1931 stylist advised "This is a good spot, too, for a … read more...
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