Cases in E-Commerce Book + PRICE WATCH * Amazon pricing is not included in price watch

Cases in E-Commerce Book

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.Read More

from£28.28 | RRP: £111.99
* Excludes Voucher Code Discount Also available Used from £6.79
  • 0072500956
  • 9780072500950
  • Jeffrey F. Rayport, Bernard J. Jaworski
  • 1 June 2001
  • McGraw-Hill Higher Education
  • Hardcover (Book)
  • 656
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