Cases in Electronic Commerce Book + PRICE WATCH * Amazon pricing is not included in price watch

Cases in Electronic Commerce Book

Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business. Read More

from£141.73 | RRP: £104.99
* Excludes Voucher Code Discount Also available Used from £5.61
  • 0072457317
  • 9780072457315
  • Sid L Huff
  • 1 August 2001
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 480
  • 2
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