Cases in Marketing Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Cases in Marketing Management Book

This book helps students to develop essential marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of problems, illustrates the integral process and techniques.Read More

from£N/A | RRP: £38.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0201627442
  • 9780201627442
  • Prof Luiz Moutinho
  • 13 April 1995
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 404
  • 2
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