Cases in Marketing Management (The Irwin Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Cases in Marketing Management (The Irwin Series in Marketing) Book

A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.Read More

from£33.18 | RRP: £61.99
* Excludes Voucher Code Discount Also available Used from £8.44
  • 0256122466
  • 9780256122466
  • Kenneth L. Bernhardt, Thomas C. Kinnear
  • 1 January 1994
  • Irwin Professional Publishing
  • Hardcover (Book)
  • 768
  • 6th Revised edition
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