Cases in Marketing Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Cases in Marketing Management Book

The structure and content of this book of marketing cases means that it will fit all introductory marketing courses and complement any of the standard principles textbooks. The case book covers a wide range of themes and industry sectors and includes short cases as well as longer, more complex ones. The text contains 22 case studies in total.Read More

from£N/A | RRP: £38.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273616943
  • 9780273616948
  • 13 October 1995
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 224
  • 1
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