Cases in Strategic Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Cases in Strategic Management Book

@COURSE = For undergraduate courses in Strategic Management, Strategy, and Business Policy. Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Forty-one cases are included. Coverage includes corporate and organizational structure, marketing concepts, financial tools and techniques, strategy implementation issues, as well as extensive integration of global issues and concerns and how global issues and idiosyncrasies relate to specific concepts. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy.Read More

from£20.95 | RRP: £20.95
* Excludes Voucher Code Discount Also available Used from £57.00
  • 0023278692
  • 9780023278693
  • Fred R. David
  • 15 December 1994
  • Prentice Hall
  • Paperback (Book)
  • 448
  • 5th Revised edition
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