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Casting for Big Ideas: A New Manifesto for Agency Managers (Adweek Magazine Series) Book
PRAISE FOR CASTING FOR BIG IDEAS "That advertising agencies must change or die is no longer open to serious challenge. Just how they must change is another matter. Andrew Jaffe combines the knowledge of an insider with the dispassionate perception of an outsider; the clarity with which he depicts the future makes his book a survival necessity for every agency manager." -Sir Martin Sorrell, CEO, WPP "Andrew Jaffe hits the nail right on the head with this one! It is long overdue for advertising agencies to change their existing models. Considering the level of creative talent that walks through agency halls, the advertising world has not been innovative with its own business.This book will force agency leaders to sit up and take notice-and, hopefully, act upon some of Andrew'… read more...
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