Changing Consumer Behaviour Book + PRICE WATCH * Amazon pricing is not included in price watch

Changing Consumer Behaviour Book

This textbook examines key areas in the field of consumer behaviour. It draws on British reseach and British markets to focus on the evidence and explanations for changes in consumption and social behaviour. Patterns of response to sales promotions and media advertising are also included. Throughout the book, the analysis of the text is supported by practical exercises. The book is designed for students taking MBA, MA (Marketing), BA (Business Studies), BA (Economics), DMS and Post-Graduate Diploma in Marketing Courses.Read More

from£N/A | RRP: £27.50
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0304317292
  • 9780304317295
  • Robert East
  • 21 December 1989
  • Weidenfeld Nicolson Illustrated
  • Hardcover (Book)
  • 256
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