Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness Book + PRICE WATCH * Amazon pricing is not included in price watch

Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness Book

How do you develop solutions that rock? Ones that surpass their initial local purpose and grab an industry by its throat, quickly and efficiently turning interested parties into concept evangelists, propagating the core message and values of the idea in ways traditional distribution can't reach, influencing behaviour and alters perceptions.Read More

from£25.63 | RRP: £15.99
* Excludes Voucher Code Discount Also available Used from £10.78
  • 0470915854
  • 9780470915851
  • Stefan Mumaw
  • 11 February 2011
  • John Wiley & Sons
  • Hardcover (Book)
  • 224
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