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Chief Culture Officer Book
Culture is an essential piece of the intelligence an organization needs in a turbulent world. And you'd think we would have found a way to factor it in to the decisions make by an organization. This book introduces culture to bottom-line business plans.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
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Blackwell
How can you become Steve Jobs, A.G. Lafley, or David Ogilvy? Hint: read this book. For too long, corporations have ignored culture - to their great disadvantage. In Chief Culture Officer, anthropologist and consultant Grant McCracken...
- 0465018327
- 9780465018321
- Grant McCracken
- 7 January 2010
- Basic
- Hardcover (Book)
- 272
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