Children as Consumers (International Series in Social Psychology) Book + PRICE WATCH * Amazon pricing is not included in price watch

Children as Consumers (International Series in Social Psychology) Book

The children's and teenager's market has become increasingly significant as young people have become more affluent, and have an ever growing disposable income. Children as Consumers traces the stages of consumer development which children pass through and examines the key sources upon young people's consumer socialization. It examines: the kinds of things young people consume; how they use their money; how they respond to different types of advertising; and whether they need to be protected through special legislation and regulation.Read More

from£N/A | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0415185351
  • 9780415185356
  • Adrian Furnham, Barrie Gunter
  • 26 March 1998
  • Routledge
  • Paperback (Book)
  • 224
  • 1
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