HOME | BESTSELLERS | NEW RELEASES | PRICE WATCH | FICTION | BIOGRAPHIES | E-BOOKS |
+ PRICE WATCH
* Amazon pricing is not included in price watch
China's Service Sector: A New Battlefield for International Corporations Book
Already accounting for 30% of GDP in the world's largest emerging economy, the service sector in China ranks as one of the biggest business opportunities anywhere on Earth. International executives planning their company's move into the Chinese service sector, as well as students of business with an interest in emerging markets, will therefore welcome this wide-ranging industry by industry analysis of the entire Chinese service sector - from Internet Service Providers and E-Commerce to Tourism and Hotel Service. Dr Luo uses up-to-the-minute case studies throughout the book to illuminate his explanations of the various strategic and tactical options open to the many service-sector companies wishing to enter this new battlefield. Each case study details the entry strategy of an existing MNC into China, including Citibank, AT&T, Yahoo!, Marriott, and Saatchi & Saatchi, then examines how decisions are made about location selection and timing of entry. Issues like partner selection and operational strategies are covered thoroughly for each industry. In the 20 years since abandoning their closed-door policy in 1979, the Chinese authorities have approved over 73,000 foreign-funded programs in the service sector, representing some $208 billion in foreign investments. With its imminent entry into the WTO expected to double China's share of world trade from 5% to 10% over the coming twenty years alone, 'China's Service Sector' is a book that every service-sector company with a global vision will wish to consult.Read More
from£56.70 | RRP: * Excludes Voucher Code Discount Also available Used from £20.46
- 8763000474
- 9788763000475
- Yadong Luo
- 30 January 2001
- Copenhagen Business School Press
- Hardcover (Book)
- 315
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.
Would you like your name to appear with the review?
We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.
All form fields are required.