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Co-Opetition Book
Co-Opetition : Paperback : Bantam Doubleday Dell Publishing Group Inc : 9780385479509 : 0385479506 : 01 Jan 1998 : "Co-Opetition"" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow."Read More
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Product Description
"Co-Opetition" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow.
- 0385479506
- 9780385479509
- Adam Brandenburger, Barry J. Nalebuff
- 1 October 2002
- Bantam Doubleday Dell Publishing Group
- Paperback (Book)
- 304
- 1
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