Coca-Globalization: Following Soft Drinks from New York to New Guinea Book + PRICE WATCH * Amazon pricing is not included in price watch

Coca-Globalization: Following Soft Drinks from New York to New Guinea Book

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.Read More

from£37.85 | RRP: £17.99
* Excludes Voucher Code Discount Also available Used from £13.04
  • 0230603866
  • 9780230603868
  • Robert J. Foster
  • 9 April 2008
  • Palgrave Macmillan
  • Paperback (Book)
  • 304
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