Cognition and Rationality in Negotiation Book + PRICE WATCH * Amazon pricing is not included in price watch

Cognition and Rationality in Negotiation Book

The authors claim that the greatest opportunity to improve negotiation performance lies in focusing on decision-making activities. Deviation from rationality, cognitive errors, assumptions of accuracy, and general "noise" are all factors that may affect the decision-making process. Identifying the specific changes, stemming from individual behaviour, that are required to improve decision making, results in a more useful description of effective human decision behaviour.Read More

from£47.18 | RRP: £34.95
* Excludes Voucher Code Discount Also available Used from £4.61
  • 0029225159
  • 9780029225158
  • Margaret Ann Neale, Max H. Bazerman
  • 1 September 1991
  • The Free Press
  • Hardcover (Book)
  • 240
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