Combating AIDS: Communication Strategies in Action Book + PRICE WATCH * Amazon pricing is not included in price watch

Combating AIDS: Communication Strategies in Action Book

The purpose of this book is to synthesize critical lessons about effective HIV//AIDS prevention programmes, with a major emphasis on communication strategies. The authors feel that despite the growing AIDS crisis, the world is making poor use of behaviour change and communication strategies for HIV//AIDS prevention. To begin with, the role of communication strategies in HIV prevention, care and support has been grossly underestimated. Prevention is shortchanged, despite the fact that no cure for AIDS has been found, and the cost of anti-retroviral therapy is out of reach for most who need it. Many communication strategies are culturally inappropriate, so they may offend public sensitivities, which is easy to do when dealing with a sensitive topic that involves sex, stigma and death. Combating AIDS: Communicaton Strategies in Action focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. The authors have also described and analyzed the value of entertainment-education strategy in HIV prevention and care, highlighting the use of popular, long-running television and radio soap operas to engage audiences emotionally and create a forum for public debate and discussion. Focusing on the work being carried out by the individuals and organizations, this book humanizes the AIDS epidemic. Interesting, informative, and readable, this unique book will be of interest to those in the field of community and public health, social medicine, social work and public policy, as well as media professionals and voluntary agencies.Read More

from£26.98 | RRP: £15.99
* Excludes Voucher Code Discount Also available Used from £8.88
  • 0761997288
  • 9780761997283
  • Arvind Singhal, Dr. Everett M. Rogers
  • 14 November 2002
  • Sage Publications Pvt. Ltd
  • Paperback (Book)
  • 426
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.