Commercial Management: Theory and Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

Commercial Management: Theory and Practice Book

Commercial Management: theory and practice defines the role of commercial management within project-oriented organisations, providing a framework for and helping to develop a critical understanding of the factors that influence commercial...Read More

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  • Waterstones

    Includes examples and illustrations from a variety of industries - private and public sector Commercial management covers many topics and this book provides a one-stop-shop.

  • Product Description

    This textbook provides a one-stop-shop to the many topics in commercial management. It draws on material developed as distance-learning modules and divides into four main sections: I - The commercial environment: develops a critical understanding of the environmental factors that influence commercial management; II - Techniques: develops an understanding of the various techniques used in commercial management; III - Commercial Strategies and Tactics: develops an understanding of the principles and practice of competitive bidding and bid evaluation; IV - Legal aspects: develops an understanding of the legal issues influencing commercial management. Examples and illustrations are included from both the private and public sector.

  • 1405124687
  • 9781405124683
  • David Lowe, Peter Fenn
  • 1 December 2009
  • Blackwell Publishing Ltd
  • Paperback (Book)
  • 352
  • illustrated edition
  • Illustrated
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