CommitmentLed Marketing: The Key to Brand Profits is in the Customers Mind: The Story of the Conversion Model Book + PRICE WATCH * Amazon pricing is not included in price watch

CommitmentLed Marketing: The Key to Brand Profits is in the Customers Mind: The Story of the Conversion Model Book

Introduces the conversion model as a technique that analyses a person's psychological commitment to any given thing. This book looks at customer loyalty - a key area for concern for marketers and how it is possible to identify not just customers who are loyal to your brand but those who are committed to the product or service.Read More

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  • Blackwell

    Keeping and gaining market share is what most business strive for in the race to make brands profitable. In a hugely competitive world, customer loyalty has become a key area for concern. What would happen if you could go one step further and...

  • 0471495743
  • 9780471495741
  • Jan Hofmeyr, Butch Rice
  • 29 November 2000
  • John Wiley & Sons
  • Hardcover (Book)
  • 320
  • First Edition
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