Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy (McGraw-Hill Business Paperbacks) Book

Effective communication is recognized as the prime factor in making change happen inside organizations. However, in spite of the necessity for business to change in order to compete effectively in today's markets, employee satisfaction with communication and hence their ability to change, has barely altered. This book aims to provide a framework for agreeing what communication is needed, and to provide a structure for developing and implementing an internal communication strategy. Based on the view that communication is vital for change to occur and thus to the success of the organization, the book takes a practical look at the Catch 22s that dog communication. It will help all those involved in communicating ideas to identify the right communication strategy to match the organization's business strategy, and it will give isights into how to make a new strategy work, or how to identify where a current strategy is failing. Written in a clear and informal style, this is a thoroughly readable guide to facilitating organizational change through improved internal communication.Read More