Communicating Globally: An Integrated Marketing Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Communicating Globally: An Integrated Marketing Approach Book

Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book aims to supply the knowledge and skills required, from how global integrated marketing communications works to strategic planning and creative execution. It includes discussions on compensation, measuring consumer response, and on the corporate blocks to integration. The authors explain the latest marketing communications theories, and illustrate them with examples, vignettes and 5 in-depth case studies (British Telecom, DeBeers, Oral B, Dow Chemicals and Orange plc.Read More

from£34.99 | RRP: £32.99
* Excludes Voucher Code Discount Also available Used from £2.97
  • 0333921372
  • 9780333921371
  • Don E. Schultz, Philip J. Kitchen
  • 6 June 2000
  • Palgrave Macmillan
  • Hardcover (Book)
  • 288
  • Third Printing
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