Communication and New Media: From Broadcast to Narrowcast Book + PRICE WATCH * Amazon pricing is not included in price watch

Communication and New Media: From Broadcast to Narrowcast Book

Presents a way of looking at media and mass communication. Drawing on the authors' professional experience this book traces the history development and theories of mass communication and the emergence of 'new media' offers theoretical frameworks about the media and examines the economic organisation of media old and new.Read More

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  • Product Description

    Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy.

  • 0195553551
  • 9780195553550
  • Martin Hirst, John Harrison
  • 11 January 2007
  • OUP Oxford
  • Paperback (Book)
  • 456
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