Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well: Easyread Large Edition Book

Youll learn from this compelling book, coauthored by Marc and veteran journalist Karen Southwick, how important philanthropy is and what kind of positive messages it sends to your employees and to outside stakeholders. Youll discover how some of the best practitioners of good community serviceamong them IBM, Timberland, HewlettPackard, LensCrafters, Wells Fargo, and many othershave put their ideals into practice. The examples of salesforce.com and smaller companies included in the book will demonstrate that giving back is not a matter of size nor of longevity, but of early and sustained commitment. That commitment must come from the executives of the company, particularly the CEO, and extend down to the newest employee. It must be reinforced at company meetings and integrated within the corporation. Ill put it bluntly: We want to get companies that dont give to start giving. People cant take it with them. Salesforce.com is a wonderful model, because, starting at the top, Marc has the passion. If you have passion and let your people become involved, the skys the limit on what the company can do. Alan Hassenfeld, Chairman, Hasbro, Inc.Read More