Competing on Value: Bridging the Gap Between Brand and Customer Value (Financial Times Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Competing on Value: Bridging the Gap Between Brand and Customer Value (Financial Times Series) Book

Where brands have traditionally been associated with individual product lines, the authors assert that the concept of the brand needs to both reflect and be carried by the whole organization. Today, customer value is created in a context of long term partnerships formed to achieve customized solutions, process reengineering, risk sharing, and supply chain optimization.Read More

from£60.75 | RRP: £29.99
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  • 0273631055
  • 9780273631057
  • Dr Simon Knox, Stan Maklan
  • 25 March 1998
  • Financial Times/ Prentice Hall
  • Hardcover (Book)
  • 288
  • 1
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