Competing with the Retail Giants: How to Survive in the New Retail Landscape (National Retail Federation) Book + PRICE WATCH * Amazon pricing is not included in price watch

Competing with the Retail Giants: How to Survive in the New Retail Landscape (National Retail Federation) Book

Providing practical advice on how small retailers can survive and thrive in the age of giant discount stores, this guide describes the current trend in retailing - towards superstores - and offers strategies for smaller businesses to compete effectively, by improving in four major areas: merchandising, marketing, customer service and customer relations. The author offers proven strategies that should help small retailers to survive and prosper alongside big business.Read More

from£N/A | RRP: £14.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0471054429
  • 9780471054429
  • Kenneth E. Stone
  • 8 March 1995
  • John Wiley & Sons
  • Paperback (Book)
  • 256
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