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Competitive Advantage Through Information Technology Book
This MBA-level text can be used in an Management Information Systems, or Corporate Information Systems, or Executive Information Systems course. This project-based text focuses on using information technology (IT) for a competitive advantage and has a global emphasis. Students will analyze real companies and develop competitive strategies. Students will analyze original and published case studies throughout the text. The text builds to a major project where students will design an information technology strategy for a real business.Read More
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- 0070112509
- 9780070112506
- Jack D. Callon
- 1 February 1996
- McGraw-Hill Publishing Co.
- Hardcover (Book)
- 370
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