Competitive Communication: A Rhetoric for Modern Business Book + PRICE WATCH * Amazon pricing is not included in price watch

Competitive Communication: A Rhetoric for Modern Business Book

Competitive Communication emphasizes construction of arguments based on classical rhetoric, including ethical considerations. The text reveals competitive dimensions of communication implicit to those familiar with contemporary business trends and practices. In general, there is a concern within business schools that students are overtrained in the quantitative areas, and undertrained in the qualitative. Often MBA students are not exposed to basic sales and advertising courses where persuasive argument is covered. Competitive Communication shows that clearly reasoned persuasion is indispensable to professionals who must convice others of their point of view, regardless of the area of business in which they are involved.Read More

from£N/A | RRP: £26.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0195115902
  • 9780195115901
  • Barry Eckhouse
  • 8 April 1999
  • OUP USA
  • Paperback (Book)
  • 304
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.