Competitive Identity: The New Brand Management for Nations, Cities and Regions Book + PRICE WATCH * Amazon pricing is not included in price watch

Competitive Identity: The New Brand Management for Nations, Cities and Regions Book

Ever since Simon Anholt coined the phrase nation branding in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and...Read More

from£N/A | RRP: £25.00
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  • 0230500285
  • 9780230500280
  • Simon Anholt
  • 13 November 2006
  • Palgrave Macmillan
  • Hardcover (Book)
  • 160
  • annotated edition
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