Competitive Intelligence For The Competitive Edge Book + PRICE WATCH * Amazon pricing is not included in price watch

Competitive Intelligence For The Competitive Edge Book

Written from a practitioner's perspective, this book explains how to integrate a company's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.Read More

from£25.55 | RRP: £23.99
* Excludes Voucher Code Discount Also available Used from £8.71
  • 0844202932
  • 9780844202938
  • Alan Dutka
  • 1 February 1999
  • McGraw-Hill Contemporary
  • Hardcover (Book)
  • 320
  • illustrated edition
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