Competitive Intelligence: Scanning the Global Environment Book + PRICE WATCH * Amazon pricing is not included in price watch

Competitive Intelligence: Scanning the Global Environment Book

This work takes the notion of economic business intelligence and broadens it into the concept of competitive intelligence. It argues that today's firms should not rely on available economic data, but "scan the environment" for everything going on around them (to include intangible factors).Read More

from£26.98 | RRP: £17.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 1902282043
  • 9781902282046
  • R. Salmon, Yolaine de Linares
  • 1 March 1999
  • Brookings Institution,U.S.
  • Paperback (Book)
  • 200
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