Competitive Intelligence Book + PRICE WATCH * Amazon pricing is not included in price watch

Competitive Intelligence Book

All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence as part of a competitive strategy.Read More

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  • Product Description

    In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.

  • 0333786696
  • 9780333786697
  • Christopher West
  • 19 September 2001
  • Palgrave Macmillan
  • Hardcover (Book)
  • 256
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