Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage Book + PRICE WATCH * Amazon pricing is not included in price watch

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage Book

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.Read More

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  • 0333613511
  • 9780333613511
  • Linden Brown, Malcolm McDonald
  • 6 May 1994
  • Palgrave Macmillan
  • Paperback (Book)
  • 384
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