Competitive Success, How Branding Adds Value Book + PRICE WATCH * Amazon pricing is not included in price watch

Competitive Success, How Branding Adds Value Book

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks emphasizing their practical applications.Read More

from£44.55 | RRP: £32.99
* Excludes Voucher Code Discount Also available Used from £11.15
  • 0470998229
  • 9780470998229
  • John Andrew Davis
  • 22 December 2009
  • John Wiley & Sons
  • Paperback (Book)
  • 422
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