Competitor Intelligence: How to Get it, How to Use it Book + PRICE WATCH * Amazon pricing is not included in price watch

Competitor Intelligence: How to Get it, How to Use it Book

This book brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top US corporations, the book reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks and more, in an honest, ethical way.Read More

from£60.19 | RRP: £49.50
* Excludes Voucher Code Discount Also available Used from £15.98
  • 0471809675
  • 9780471809678
  • Leonard M. Flud
  • 12 June 1985
  • John Wiley & Sons
  • Hardcover (Book)
  • 496
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