Concepts of Strategic Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Concepts of Strategic Management Book

KEY BENFIT: Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Forty-one Experiential Exercises, and 41 cases are included. Topics covered include corporate culture, organizational structure, marketing concepts, financial tools and techniques, strategy implementation issues, as well as extensive coverage of global issues, concerns and idiosyncrasies. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy.Read More

from£28.28 | RRP: £20.95
* Excludes Voucher Code Discount Also available Used from £10.18
  • 0023278684
  • 9780023278686
  • Fred R. David
  • 15 December 1994
  • Prentice Hall
  • Paperback (Book)
  • 432
  • 5th Revised edition
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