Conducting Surveys: A Step-by-step Guide to Getting the Information You Need Book

A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don't have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to:Determine which type of survey is best for youEstimate the cost of your surveyConduct mail, telephone, and face-to-face surveysDraw accurate samplesWrite effective questionnairesCompile and report resultsAvoid common survey errorsFind reliable outside assistanceAnd much more Read More