Connective Branding: Building Brand Equity in a Demanding World Book + PRICE WATCH * Amazon pricing is not included in price watch

Connective Branding: Building Brand Equity in a Demanding World Book

While traditional branding focuses on the creation of external image through one-way, often manipulative communication (i.e. advertising), Connective Branding is about living the brand and radiating its core principles outwards to fulfil the brand...Read More

from£31.99 | RRP: £29.99
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  • ASDA

    This book bridges the gap between strengthening the 'employee brand' and building 'external brand image' by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both.

  • Pickabook

    Claudia Fisher, Christine Vallaster

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