Consumer Behavior: A Framework Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior: A Framework Book

For undergraduate and MBA-level courses in consumer behavior. A slimmed down and thoroughly revised version of Mowen and Minor's Consumer Behavior. Written to provide a concise, yet complete review of consumer behavior. The text contains the material that students need to understand the consumer and to develop managerial strategies to market products.Read More

from£43.18 | RRP: £31.99
* Excludes Voucher Code Discount Also available Used from £4.13
  • 0130169722
  • 9780130169723
  • John C. Mowen, Michael S. Minor
  • 20 July 2000
  • Prentice Hall
  • Paperback (Book)
  • 354
  • 1
  • Abridged
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