Consumer Behavior: Building Market Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior: Building Market Strategy Book

Consumer Behavior: Building Market Strategy Provides students with an understanding of consumer behavior. This title states that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. It integrates theory, strategy-based examples, and application.Read More

from£49.30 | RRP: £50.00
* Excludes Voucher Code Discount Also available Used from £7.51
  • 0071318178
  • 9780071315128
  • Delbert I Hawkins, David L Mothersbaugh
  • 1 April 2012
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 12
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