Consumer Behavior: Building Marketing Strategy (The Irwin/McGraw-Hill series in marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behavior: Building Marketing Strategy (The Irwin/McGraw-Hill series in marketing) Book

This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.Read More

from£N/A | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0071177949
  • 9780071177948
  • Del I. Hawkins, etc., Best, Coney
  • 30 June 2000
  • McGraw-Hill Education (ISE Editions)
  • Paperback (Book)
  • 704
  • 8th International student edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.