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Consumer Behavior: Buying, Having, and Being Book
Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.Read More
from£36.38 | RRP: * Excludes Voucher Code Discount Also available Used from £15.61
- 0137957254
- 9780137957255
- Michael R. Solomon
- 27 July 1998
- Pearson US Imports & PHIPEs
- Hardcover (Book)
- 608
- 4th Revised edition
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